BRGR

Food & Beverage: Fast Food

Branding
Visual Identity
Packaging Design
Social Media Management
Menu Photography
Campaign Strategy

A bold brand launch for a fast-casual burger spot looking to make a loud entrance into the competitive food scene.

Project at a Glance

BRGR came to us with a clear vision and a clean slate. From co-developing the brand name to designing its bold visual identity and campaign rollout, we built the entire brand from the ground up, making sure it grabbed attention and stood out in a crowded fast food landscape.

Challenge

Our challenge was to establish instant brand recognition in a saturated fast food market — and to craft an identity that felt craveable, modern, and unmistakably BRGR.

What We Did

We worked with the client to shape the name BRGR — short, catchy, and built for memorability. From there, we created a bold visual language with punchy orange tones, standout typography, and juicy, appetite-sparking visuals.

Our team handled:

Logo and brand color development
Packaging and labeling design
Menu layout and product photography
Instagram and Facebook setup and visual strategy
Creative direction for teaser and launch campaigns

Every element was crafted to evoke bold flavor, fresh quality, and a playful, confident tone. With a blend of high-impact photography, witty CTAs, and social-first visuals, we built a scroll-stopping presence from day one.

Results

Full visual identity and social media presence launched within one month
Social teaser campaign that built anticipation pre-opening
Unified brand experience across packaging, menu, Instagram, and Facebook
Positive early brand sentiment and organic follower growth

With striking visuals, a focused brand voice, and a name that sticks, BRGR now stands out as more than just another burger joint — it’s a brand with real bite.