HA Accounting
Accounting & Finance
Branding
Web Design
SMM
Performance Ads
A full-scale marketing transformation for a modern B2B accounting firm serving the Armenian business community.
Project at a Glance
HA Accounting is a B2B accounting and consulting firm looking to stand out in a competitive industry. They partnered with Spark to revamp their visual identity, create a professional digital presence, and expand brand visibility across online platforms. From brand foundations to targeted campaigns, our work helped HA Accounting present itself as a credible, modern, and approachable financial partner.
Challenge
Although HA Accounting had a solid client base, they lacked a cohesive brand presence and digital marketing strategy. Their goal was to grow visibility among Armenian businesses, attract new clients, and build a brand that stood out in a traditionally conservative industry.
What We Did
We began with a complete brand refresh, creating a clean and trustworthy visual identity that reflected their professionalism and expertise. From there, we designed a user-friendly website focused on clarity, professionalism, and lead generation. Our social media strategy positioned HA Accounting as a modern, accessible partner for businesses. Through educational and conversion-focused content, consistent posting, and visual storytelling, we significantly increased reach and engagement. We also launched Meta ad campaigns designed to drive brand awareness and generate qualified leads.
Results
Our strategy delivered strong early results across key visibility and engagement metrics:
Social media following more than tripled within 6 months
Average post reach grew by over 400%, driven by strategic content and targeted boosts
Website traffic doubled in the first quarter post-launch
Meta ads consistently delivered qualified B2B leads at a low cost-per-click
HA Accounting is now positioned as a go-to name in the local business community — professional, present, and growing.