Meatropolis

Food & Beverage: Grilled Meats

Branding
Visual Identity
Packaging Design
Social Media Strategy
Photography
Paid Ads

A modern grilled meat concept brought to life with a bold, masculine identity and cohesive brand system — all tailored for a digital-first audience.

Project at a Glance

Meatropolis started as a bold concept in the crowded grilled meat space, and with Spark, it became a brand with bite. From naming to launch, we crafted a distinct identity and strategy designed to thrive on today’s most visual platforms.

Challenge

Stand out in a saturated grilled meat market with a fresh identity that breaks away from predictable visual tropes — and appeals to modern, digitally engaged diners.

What We Did

Collaborated on naming and brand direction
Designed the logo and complete visual identity system
Developed a bold packaging concept tailored to the brand’s tone and audience
Styled and photographed the menu items for social media and promotional use
Crafted a social media strategy to position Meatropolis as modern yet authentic
Managed content creation and ad creatives across Facebook and Instagram

Our focus was on making Meatropolis feel instantly recognizable — distinct from competitors, with a clear and compelling visual language.

Results

Positioned Meatropolis as a premium fast-casual player in the grilled meat segment
Built a strong digital launch across Instagram and Facebook, driving early traction
Created a cohesive, standout visual identity that boosted engagement and recognition
Set the stage for long-term growth through brand clarity and performance-driven content

And this is just the beginning — together, Spark and Meatropolis are set to reach even greater heights.