Nilè Cosmetics
Beauty & Personal Care
Branding
Social Media Management
Advertising
Campaign Strategy
A visual-first transformation that redefined how a beauty brand shows up in a competitive market.
Project at a Glance
Nilè Cosmetics is a beauty brand focused on skincare, bodycare, and makeup essentials. When they came to us, they had already begun posting, but the content lacked consistency and didn’t reflect their brand vision. Our goal was to establish a distinctive identity and elevate their entire digital presence.
Challenge
Entering a saturated beauty space, Nilè Cosmetics needed to stand out fast—with a bold visual identity and a digital presence that could earn trust from day one.
What We Did
We built a refined visual identity for Nilè Cosmetics — shaping their aesthetic, product storytelling, and overall digital tone. From redesigning their feed layout to aligning the messaging with their brand ethos, we made sure every detail worked in harmony. We developed an individual identity that could accommodate Polish, Korean, and Russian cosmetic brands under a single umbrella while giving each its moment to shine. We also launched targeted campaigns that drove immediate results — one of the advertised products sold out after our campaign. AI-generated reels featuring virtual models captured attention and drove strong engagement, outperforming previous organic posts. Our team handled everything from content pillars and editorial features to influencer strategy and Meta Ads — turning Nilè Cosmetics into a scroll-stopping beauty destination.
Results
Established a recognizable brand aesthetic in under 30 days
Increased page reach by 3.5x in the first month
Drove a sold-out product campaign through Meta Ads
Elevated customer perception and strengthened brand loyalty
With a stronger brand presence and higher engagement, Nilè Cosmetics is now positioned for long-term growth and category authority.