SHE. Brand
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Fashion & Apparel
Branding
Creative Direction
Marketing Campaign
Photography Art Direction
Strategic launch of "FaSHE.nista" — an animal-inspired debut collection by SHE.’s new creative lead, with a fresh brand identity to match.
Project at a Glance
SHE. brings bold restraint to the world of modern tailoring — understated, but never unnoticed. They approached us with a bold new direction: to relaunch with a new designer and reposition the brand to reflect a sharper, more editorial identity. Our team stepped in to build a campaign that would turn heads and turn the page.
Challenge
Balancing bold sophistication with the brand’s signature quiet strength, while making a strong entrance into a saturated fashion space.
What We Did
We crafted a bold, editorial-driven launch for FaSHE.nista — SHE.’s first collection under its new designer, creating a narrative that blended soft strength with visual drama. The campaign spanned from concept and styling to art direction and marketing. Photography leaned into softness and structure, pairing oversized silhouettes with elegant poses and unexpected companions — animals featured prominently to add contrast, emotion, and storytelling depth. Our branding refined the logo, color palette, and typographic language to reflect this duality. On the marketing side, we created assets for both digital and print that captured the new vision with clarity and edge. The campaign rolled out across social, website, and editorial placements — all tied together with a tone of voice that was quietly commanding.
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Results
The campaign generated strong buzz across fashion-forward circles, establishing the brand as a new name to watch. Key outcomes included:
A 3x increase in profile engagement within the first month
Successful relaunch of the collection with sold-out hero pieces
Brand inquiries from international stylists and editors
Following the successful launch, SHE. expanded our partnership — choosing Spark Marketing to shape its seasonal campaigns and lead long-term brand storytelling.